the
PREMIER
community magazine
There’s a reason why smart marketing professionals embrace magazines. In fact, there are several.
Readership:
Magazine readers will go to their favorite publication to find interesting content, information on entertainment and to see who is doing what. Magazine readers also are more likely to respond to a magazine ad than to a television commercial. Usefulness: Magazines appeal to personal interests and fulfill the need-to-know. Believability: Magazines are the most trusted and credible of all media. The advertiser is purchasing a frame-of-mind targeted to reach a prime prospect. The reader is personally invested, and therefore, more loyal and engaged. Tangibility: Magazines can be physically picked up and read. They have a long shelf life and a high pass-along
readership. Ads that appear in a magazine can produce results months after publication.
Accessibility: Magazines aren’t put into time slots. They wait patiently for their reader to return to them.
Welcome to SB Magazine, North Louisiana’s finest monthly magazine, containing interviews and features on business, politics, sports, and intriguing personalities of our community. We’re also a guide to the area’s entertainment and dining choices, as well as a source for information on the area’s events, arts, music and culture. In less than 15 years, SB Magazine has become the # 1 publication in Shreveport-Bossier City.
Unlike most local, free publications, SB Magazine is subscriber-based, meaning that we know specifically who our readers are. Our publication has been embraced by the most powerful buying demographic in the area. In a recent verified audit we determined the following:
• 80.1% keep SB in their home or business with 57.8% keeping it longer than 30 days. 22.9% keep
it longer than 90 days.
• We are #1 among affluent readers with 82.4% of subscribers who are likely to purchase from an
SB advertiser.
Since our first issue, SB Magazine has been the only local publication welcomed in over 4,000 hotel rooms across the city. No other local publication can capture the area’s tourism revenue better than SB in addition to reaching over 82,000 of the most upwardly mobile to affluent, well-educated and cultured potential customers. In addition to distribution that matches our competitors’ efforts, SB Magazine also gains readers with approximately 1,600 newsstand sales each month. The Forum and City Life, Travel Host and other free newspapers cannot ethically claim the number of readers they may or may not have. Our core demo is male and female ages 30 to 60.
We skew slightly more to females ages 45-55. With SB’s large corporate readership, targeted distribution and high-quality printing, your advertisement will be seen again and again with a message that is clear and vividly effective.
Simply put, SB readers are invested. All the more reason you should be.
Byron May
Owner
