Your customers are looking for a way to stay connected with you. Why not? You’re awesome. Social marketing isn’t something you do; it’s the online version of how your company thinks and acts. Today it’s a vital part of your marketing strategy. If you can’t dedicate the time needed to manage your social accounts properly, you may be doing more harm than good for your business. To put things in perspective, mobile users spend almost two hours a day on social media alone, accounting for 28 percent of all online activity. This provides businesses with an incredible opportunity—the chance to listen, follow, and engage in the lives of their customers.

As your social media manager, we’ll connect your customers with your brand on a personal, insightful, and emotional level. After reviewing your business and customer demographics, we’ll increase your followers, engage your audience, and make your social accounts work for you. A social media strategy should evolve with your brand. As you grow, we’ll reassess your social media goals and efforts to make sure your pages are consistent and growing along with you.

Ask your sales representative for a social media consultation.

social media

A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS; IT IS WHAT CONSUMERS TELL EACH OTHER IT IS. – SCOTT COOK

BRANDS THAT GAIN BUSINESS THROUGH SOCIAL MEDIA

brands use social media for business

of brands have a presence on Google+

of businesses have used Facebook to successfully gain new customers

of businesses have used Twitter to successfully generate leads

% of people
from different age groups who
have engaged a brand through social media

of a website user’s first impressions are design-related

of SB customers search the web before making a purchase decision

of users admit to making judgments about a company’s credibility based on their website’s design

MOBILE PHONE

TABLET

PC/LAPTOP

Percentage of searches that resulted in a local purchase

web

Use your platform wisely.

Everything about your website will convey a message to your potential customer. Pictures, graphics, copy, and usability are all important features for the success of your website. Every website we build is responsive, mobile ready, and customized to meet your brand’s needs. We can redesign your website, host your email, and stay on top of your regular website maintenance. When you’re ready, we’ll build a custom content management system (CMS) for your site allowing you to easily update your web content on an ongoing basis.

Ask your sales representative for a social media consultation.

reputation management

No rumors, just the truth.
Make your story the one to be heard.

92% of consumers find local business information online. What would they find about your business? Online Reputation Management (ORM) is just that; it’s about monitoring and improving your brand’s good name online. We’ll use our data-savvy software to scour the Internet looking for mentions, reviews, and stories about your business. ORM is more than just a search tool. We’ll collect new customer reviews, compare your online rankings to your competitors, find potential customers, and push out your business listing through the four major Internet data providers. All to ensure that your business is not only found but also accurately represented online.

92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing behavior

reputation_92

More than 80% of reputation damage risks come from a mismatch between the buzz and the reality

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Reputation risk is the greatest risk facing companies, with as much as 75% of a company’s value based on reputation

reputation_75

direct mail

Your story in the hands of many.

Our alliances with national suppliers for direct mail allow us to offer prices up to 30 percent lower than other providers. At no additional charge, we’ll collect and report the data on the success of your mailers to determine where your pieces can be improved. Over time we’ll determine who your customers are and who they aren’t. This really is the smart way to mail.

Direct mail drives traffic.

direct_mail-0164%

visited a website in reaction to direct mail

direct_mail-0254%

have engaged in social media as a result of receiving mail

direct_mail-0347%

visited a store in reaction to direct mail

direct_mail-0433%

of all print catalogs received in the past six months triggered a visit to a retail store

direct_mail-0525%

of all print catalogs received in the last six months triggered a website visit

video

You’ve got the story, we’ve got the camera. Let’s make magic.

Your audience is driven visually. Video marketing is one of the most effective ways to get someone’s attention and keep them engaged. In order to turn this engagement into long-term customers, you have to stop thinking of “video marketing” as a separate entity that is optional for your business. It should be integrated into every aspect of your marketing strategy. Commercials provide businesses with the challenge of making a lasting impression in 30 seconds or less. It’s more than just commercials though; having a video on the landing page of your website makes it 53 percent more likely to show up on page one of your customers’ search results.

A great way to make a video really captivating is through aerial videography. Gone are the days when businesses have to rent a helicopter and a camera crew to get an aerial shot for their video. Today, at a fraction of the cost, we utilize drone equipment to capture that awe-inspiring birds-eye view. Want to stay on the ground? Perfect! Our in house studio gives us the ability to capture your brand’s character in a controlled environment.

text marketing

Mobile Offers
Most likely to trigger consumer action:

“If you were to receive the following types of offers on your mobile device, how likely is each to trigger an action on your part?”

% SHARE AMONG RESPONDENTS who have opted to receive mobile communications from brands:

Text messaging
is the world’s leading mobile data communication tool. Its simplicity and pervasiveness make it the dominant choice of consumers.

photography

Be yourself, and we’ll get a picture of it!

Photography is a powerful medium of expression and communication. It can offer several different perceptions, interpretations, and executions for your business. All without saying a single word. It’s not just about taking pictures; it’s about making them. Making them memorable, making them original, and making them capture the essence of your brand while capturing the attention of your audience. On the road and in our in-house studio, we’ve taken literally thousands of pictures of food, faces, facades and so much more. We’ve learned how to make brands shine through great photography.

photography-01

Content with relevant images gets

94%

more views than content without relevant images.

photography-02Researchers found that colored visuals increase people’s willingness to read a piece of content by

80%